Groove Armada
The audience
Groove Armada
Bacardi B-Live, Miami
International Press Conference
Client: Arnold KLP
DesignScene were asked to participate in the creation of a global best practice and event toolkit for Barcardi B-Live.
This coincided with the ground breaking brand relationship with Groove Armada.
DesignScene provided stage set and bar designs and helped oversee the first execution at Bacardi B-Live in Miami
Core to the design concept was the use of curved video surfaces. This was implemented with an array of Element Labs VersaTUBE fixtures mounted on curved truss structures.
This also tied into the current Groove Armada show design allowing seamless content integration into this show.
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