Manchester United Singha Beer at Old Trafford, Manchester
Manchester United football club asked DesignScene to design and build a modular press conference set for use at the Old Trafford ground. This set is utilised for all launch events announcing new partnerships with selected premium international brands.
The creative brief was left open to the DesignScene team. Practical considerations were that the set had to fit into one truck, into the service lifts at the club, as well as being capable of efficient installation in a short time.
The result was an inventive, portable, flexible, easily interchangeable, premium quality solution with plenty of contemporary flair!
The set is curved and modular, with a rear wall surround that can be re-skinned to give a totally different look and feel, complete with partnership company specific branding and logos or location images.
The different sets are then populated with furniture, props and scenic elements unique to each partnership launch.
The main set platform is a gently contoured double stepped plinth, edged with a strip of brushed steel and above that, a strip of red LED lighting for Manchester United.
A small stage lighting rig and a quality sound system for background and ambient music are integral to the technical design package.
For Singha Beer the backdrop offered striking customised branding and logos, together with the standard double step stage with red edge lighting and the matching directors table.
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