Smirnoff Asia Manchester United at Training Ground, Manchester
International Press Conference
Client: Splendid Commications
With Manchester United winning a historic double last season and the club going from strength to strength, Manchester United continued their on-going sponsorship with the drinks brand Smirnoff, by announcing their collaboration in combining promotional efforts in the Asian territories.
Smirnoff have also brought in DJ Tiesto to remix his renowned track "Good Life" to be the soundtrack to the new Asian campaign.
The ethos behind the promotion: Manchester United (The World's Number One Club), Smirnoff (The World's Number One Premium Spirit), DJ Tiesto (The World's Number One DJ)
Commissioned by PR and Communications company, Splendid Communications, DesignScene was brought in to produce the exclusive press conference at Manchester United's Training Ground at Carrington Road.
DesignScene produced the exclusive press conference at Manchester United's Training Ground at Carrington Road, with a premium press conference design in what is usually a cafeteria to the training ground.
Interviews came from top journalists from China, S.Korea, Thailand, Vietnam, India, Thailand and Japan, as well as interviews with Man Utd players Rio Ferdinand, Ryan Giggs, Wes Brown and Park Ji-Sung.
Interviews with DJ Tiesto followed at Old Trafford Football Stadium, who's remix of one of the biggest club tracks of a generation and who's vast record sales in the Asian territories have made him a huge icon, setting the press event in stone as one of the most influential press conferences across the drinks, music and sport markets through the Asian continent.
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