The Red Carpet Bash Live at Olympia, London
Charity Gala Dinner
DesignScene produced the event concept - based on live music and performance - and established a special creative identity for the show, including designing printed and online material. The package included delivery of the full technical production required - lighting, sound, video, staging, visuals, etc - on the night and co-ordinated the talent booking and artist relations.
An imaginative lighting design by DesignScene's Attila Keskin was a key to adding razzamatazz and excitement to the evening in the National Hall at London's Earls Court Olympia, and to making it look and feel special.
The Red Carpet Bash LIVE idea celebrated the world of live music and concert touring with host Bill Bailey. An X-Factor style talent competition was an integral element of the performance schedule, with 4 contestants picked by the production team from a series of video booth auditions at Woolworths' head office.
The four finalist contestants received vocal coaching, styling and choreography for their performances at the event. In addition to the concert show guest artists, X-Factor star Shayne Ward and pop group ABC also appeared.
The annual gala dinner and ball was hosted by the charity 'Kids First Trust', and enjoyed by over 1,000 guests consisting of Woolworths suppliers and head office staff.
The entertainment value continued at the aftershow party which also featured Rolling Stone Magazine plus Walk-in Wardrobe and Tour Bus experiences.
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